The Product

AG Sterling Silver Toning Shampoo is specially formulated with a unique non-staining violet base and blended antioxidants to eliminate brassy, yellow tones from blonde or silver hair. This formula provides superior colour protection, thirst-quenching natural moisturizers and fights off UVB degradation.

• Vegan and Cruelty-free
• Sulfate-free, Paraben-free, Silicone-free and gluten-free 
• Sustainable packaging 

Who is it for?

• Blonde, silver and grey hair
• Colour-treated

What does it do?

• Brightens blondes 
• Neutralizes brass

How do you use it?

• Gently massage through damp hair
• Rinse and repeat as desired
• Use once or twice a week for colour maintenance or more frequently for persistent discolouration

The Brand

Since being founded in Vancouver BC in 1989, AG Care has been developing high-quality formulas and manufacturing products for the professional hair care industry. Their ethos of meticulously selecting the highest quality ingredients and using them in abundant proportions ensures their hair and body care formulations create memorable experiences and deliver the outstanding performance they have become known for.

The Ingredient List

AQUA (WATER/EAU), SODIUM LAUROYL SARCOSINATE, SODIUM COCOYL ALANINATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, COCO-BETAINE, SODIUM COCOYL ISETHIONATE, SODIUM TAURINE COCOYL METHYLTAURATE, COCO-GLUCOSIDE, HYDROGENATED CASTOR OIL, PEG/PPG-120/10 TRIMETHYLOLPROPANE TRIOLEATE, LAURETH-2, GLYCOL DISTEARATE, PARFUM (FRAGRANCE), GLYCERIN, PHENOXYETHANOL, POLYQUATERNIUM-10, CAPRYLYL GLYCOL, CITRIC ACID, BENZYL ALCOHOL, COUMARIN, PANTHENOL, DIMETHICONE PEG-8 MEADOWFOAMATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, HYDROLYZED PEA PROTEIN, HYDROLYZED VEGETABLE PROTEIN, SODIUM PCA, CALENDULA OFFICINALIS FLOWER EXTRACT, DIANTHUS CARYOPHYLLUS FLOWER EXTRACT, LAVANDULA ANGUSTIFOLIA (LAVENDER) EXTRACT, PINUS PALUSTRIS LEAF EXTRACT, TRIFOLIUM PRATENSE (CLOVER) EXTRACT, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CI 60730 (EXT VIOLET 2), CI 42090 (BLUE 1), CI 17200 (RED 33).