Product

Aluram's Bold Blondes Duo banishes brassiness and boosts brightness. This duo includes the Purple Shampoo, a highlight pigmented shampoo that brings out your best blonde while enhancing your highlights. Infused with Rosehip and Biotin, it helps to replenish nutrients into the hair while adding shine and strength. This duo also includes a Leave-In Conditioner that smooths flyaways, detangles and protects against UV and heat damage. Get beautifully bold and bright blonde hair that looks and feels healthy! 

• Vegan
• Sulfate, Gluten, Paraben, Cruelty, and Silicone-free
• Colour-safe

Duo Includes: 

• Blonde Shampoo (355ml)
• Leave-In Conditioner (237ml)

Who is it for?

• All Hair types 
  
• Blonde, Grey, Silver hair

What does it do?

• Neutralizes brassiness
• Boosts highlights 
• Strenthens
• Nourishes 
• UV and heat protection

How-To

• Shampoo: Apply a dime-sized amount to wet hair at the scalp. Gently lather and work the shampoo through to the ends. Rinse and repeat for extra cleansing
• Leave-In Conditioner: Mist onto clean, damp hair and comb through. Style as desired

The brand

Embrace pure, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its more simple and beautiful form. From the first ingredient to the last, devotion to a modern, and plant-driven approach allows meaningful "beauty beyond compromise".

Ingredient List

Shampoo: COCOS NUCIFERA (COCONUT) WATER SODIUM C14-16 OLEFIN SULFONATE COCAMIDOPROPYL HYDROXYSULTAINE COCAMIDE MIPA GLYCERIN DISODIUM LAURETH SULFOSUCCINATE COCAMIDOPROPYL BETAINE BIOTIN ROSA CANINA FRUIT OIL SCLEROCARYA BIRREA (MARULA) SEED OIL PERSEA GRATISSIMA (AVOCADO) OIL ADANSONIA DIGITATA (BAOBAB) FRUIT OIL CHARCOAL POWDER PHOSPHOLIPIDS FRAGRANCE (PARFUM) PHENOXYETHANOL CITRIC ACID POLYQUATERNIUM-7 ETHYLHEXYLGLYCERIN GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE TRISODIUM ETHYLENEDIAMINE DISUCCINATE POLYSORBATE 20 EXT VIOLET 2 (CI 60730) CITRONELLOL COUMARIN LIMONENE LINALOOL

Leave-In Conditioner: COCOS NUCIFERA (COCONUT) WATER STEARYL ALCOHOL COCOS NUCIFERA (COCONUT) OIL LACTOBACILLUS/QUINOA FERMENT EXTRACT FILTRATE PONGAMIA GLABRA (KARANJA) SEED OIL SCLEROCARYA BIRREA (MARULA) SEED OIL NIGELLA SATIVA (BLACK CUMIN) SEED OIL MORINGA OLEIFERA SEED OIL HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL URTICA DIOICA (NETTLE) EXTRACT BIOTIN PHOSPHOLIPIDS C15-23 ALKANE C13-14 ALKANE PPG-3 CAPRYLYL ETHER PHENOXYETHANOL PROPANEDIOL FRAGRANCE (PARFUM) BUTYLENE GLYCOL GLYCERIN BEHENTRIMONIUM CHLORIDE POLYQUATERNIUM-37 GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE ETHYLHEXYLGLYCERIN DICAPRYLYL CARBONATE LAURYL GLUCOSIDE CITRIC ACID TOCOPHERYL ACETATE TRISODIUM ETHYLENDIAMINE DISUCCINATE SODIUM HYDROXIDE CETRIMONIUM CHLORIDE ALPHA-ISOMETHYL IONONE HYDROXYCITRONELLAL LINALOOL