Product

Aluram Purple Shampoo will banish brass and boost brightness in blonde, gray and white hair. This toning shampoo is enriched with Coconut Water, Marula Oil, Rose Hip Oil and Biotin to replenish nutrients while adding strength and shine. With a high dose of coloured pigments, this purple shampoo will enhance highlights and tone hair for your best blonde, gray or white colour.

Who is it for?

• All hair types
  
• Blonde, Highlighted, Gray, White

What does it do?

• Removes brassiness
  
• Strengthening

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and work the shampoo through to the ends
  
• Rinse
  
• Repeat for extra cleansing

The brand

Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its more simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful "beauty beyond compromise".

Ingredient List

COCOS NUCIFERA (COCONUT) WATER SODIUM C14-16 OLEFIN SULFONATE COCAMIDOPROPYL HYDROXYSULTAINE COCAMIDE MIPA GLYCERIN DISODIUM LAURETH SULFOSUCCINATE COCAMIDOPROPYL BETAINE BIOTIN ROSA CANINA FRUIT OIL SCLEROCARYA BIRREA (MARULA) SEED OIL PERSEA GRATISSIMA (AVOCADO) OIL ADANSONIA DIGITATA (BAOBAB) FRUIT OIL CHARCOAL POWDER PHOSPHOLIPIDS FRAGRANCE (PARFUM) PHENOXYETHANOL CITRIC ACID POLYQUATERNIUM-7 ETHYLHEXYLGLYCERIN GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE TRISODIUM ETHYLENEDIAMINE DISUCCINATE POLYSORBATE 20 EXT VIOLET 2 (CI 60730) CITRONELLOL COUMARIN LIMONENE LINALOOL