Product

Aluram Smoothing Cream smooths and eliminates frizz to leave hair tangle-free and shiny. Enriched with Marula Oil and Jojoba Oil, this smoothing cream offers lightweight thermal protection to strengthen and seal split ends for smoother, more radiant hair. It is ideal to prep prior to blow-drying or thermal styling for a gorgeous and smooth finished look.

• Vegan
• Sulfate, Gluten, Paraben, Cruelty, and Silicone-free
• Colour-safe

Who is it for?

• Those looking for enriching style with zero frizz and all smoothness

What does it do?

• Reduces frizz and fly-aways
  
• Strengthens
  
• Thermal protection

How-To

• Apply a small amount to damp hair from roots to ends then comb through
• Blow-dry using a round brush or air dry then style as desired

The brand

Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its more simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful "beauty beyond compromise".

Ingredient List

COCOS NUCIFERA (COCONUT) WATER POLYSORBATE 20 PVP SPIRULINA PLATENSIS (ALGAE) EXTRACT BIOTIN SCLEROCARYA BIRREA (MARULA) SEED OIL ORBIGNYA OLEIFERA (BABASSU) SEED OIL HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL PONGAMIA GLABRA (KARANJA) SEED OIL LACTOBACILLUS/QUINOA FERMENT EXTRACT FILTRATE ADANSONIA DIGITATA (BAOBAB) FRUIT OIL PHOSPHOLIPIDS GLYCERIN POLYQUATERNIUM-55 PHENOXYETHANOL CAPRYLYL GLYCOL FRAGRANCE (PARFUM) TRISODIUM ETHYLENDIAMINE DISUCCINATE PANTHENOL CITRIC ACID CITRONELLOL LIMONENE