Product

Aluram Styling Cream provides definition, buildable body and texture. Enriched with Marula Oil and Black Cumin for amino acids, fatty acids, vitamins, and minerals, this styling cream will enhance your natural shine while protecting against thermal damage. Perfect to define curls, smooth fly-aways and create a soft, flexible hold, hair will look more textured and fuller.

• Vegan
• Sulfate, Gluten, Paraben, Cruelty, and Silicone-free
• Colour-safe

Shine: 1/5

Hold: 1/5

Who is it for?

• Those in need of perfect defined curls, zero fly-aways, and soft, flexible style

What does it do?

• Flexible hold
  
• Thermal protection

How-To

• Apply a small amount to damp hair from roots to ends then comb through
• Blow-dry using a round brush or air dry then style as desired

The brand

Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its more simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful "beauty beyond compromise".

Ingredient List

COCOS NUCIFERA (COCONUT) WATER PVP GLYCERIN DIMETHICONE POLYQUATERNIUM-55 OLEA EUROPAEA (OLIVE) FRUIT OIL, NIGELLA SATIVA (BLACK CUMIN) SEED OIL, SCLEROCARYA BIRREA (MARULA) SEED OIL, PUNICA GRANATUM (POMEGRANATE) SEED OIL, ROSA CANINA (ROSEHIP) FRUIT OIL, PONGAMIA GLABRA SEED OIL, CITRULLUS LANATUS (WATERMELON) SEED OIL PHENOXYETHANOL FRAGRANCE (PARFUM) HYDROXYETHYLCELLULOSE POLYQUATERNIUM-37 CYCLOPENTASILOXANE CYCLOHEXASILOXANE LAURYL GLUCOSIDE DICAPRYLYL CARBONATE PEG-40 HYDROGENATED CASTOR OIL ETHYLHEXYLGLYCERIN TRISODIUM ETHYLENDIAMINE DISUCCINATE CITRIC ACID COUMARIN LINALOOL ALPHA-ISOMETHYL IONONE LIMONENE BENZYL BENZOATE