The Product

Blonde Life Violet Shampoo + Conditioner Duo is for those with coloured or blonde hair wanting a shampoo and conditioner duo that maintains colour vibrancy and nourishes hair. This combo is formulated with SmartRelease Technology to naturally defend against damage while restoring hydration and promoting brighter, more vibrant hair with each use. 

• Sulfate-free
  
• Colour-safe

Who is it for?

• Coloured hair
  
• Blonde hair

What does it do?

• Cools brassy tones
  
• Nourishes and protects fragile hair

How Do You Use It?

• Shampoo: Apply to wet hair, work into a rich lather, rinse and repeat if necessary
• Conditioner: Apply a dime-sized amount to shampooed hair, focusing on the mid-lengths and ends, gently massage through hair, wait 1-2 min then rinse

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

Shampoo: WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BETAINE, PHENOXYETHANOL, CALOPHYLLUM INOPHYLLUM SEED OIL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, COCOS NUCIFERA (COCONUT) OIL, ARGININE HCL, ROSA CANINA FRUIT OIL, GARDENIA TAITENSIS FLOWER EXTRACT, ARGININE, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, PHOSPHATIDYLCHOLINE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, TETRASODIUM GLUTAMATE DIACETATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, GLYCERYL LAURATE, IODOPROPYNYL BUTYLCARBAMATE, SODIUM BENZOATE, BENZOIC ACID, DEHYDROACETIC ACID, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, SODIUM HYDROXIDE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730), RED 33 (CI 17200)

Conditioner: WATER/AQUA/EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, ISOPROPYL PALMITATE, STEARYL ALCOHOL, PROPYLENE GLYCOL, PHENOXYETHANOL, ETHYLHEXYL OLIVATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, COCOS NUCIFERA (COCONUT) OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, CALOPHYLLUM INOPHYLLUM SEED OIL, ROSA CANINA FRUIT OIL, ARGININE HCL, GARDENIA TAITENSIS FLOWER EXTRACT, DIPROPYLENE GLYCOL, CETYL ESTERS, HYDROXYETHYLCELLULOSE, BISAMINO PEG/PPG-41/3 AMINOETHYL PG-PROPYL DIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-37, BIS-ETHYL(ISOSTEARYLIMIDAZOLINE) ISOSTEARAMIDE, TETRASODIUM GLUTAMATE DIACETATE, PEG-4 LAURATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PEG-14M, STYRENE/BUTADIENE COPOLYMER, SQUALANE, PHOSPHATIDYLCHOLINE, CITRIC ACID, PPG-1 TRIDECETH-6, IODOPROPYNYL BUTYLCARBAMATE, ISOPROPYL ALCOHOL, SODIUM HYDROXIDE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730), BASIC VIOLET 2 (CI 42520)