The Product

Joico Blonde Life Brightening Veil is for anyone with blonde, grey or platinum coloured hair wanting a product that strengthens, maintains colour, smoothes and offers thermal protection. It protects vulnerable hair from the damage of thermal tools, chemicals, UV exposure, humidity, and dryness. It boosts natural shine, enhances strength, and tames frizz for super-manageable hair.

Who is it for?

• Coloured 
  
• Blonde, Grey, Platinum

What does it do?

• Protects strands against thermal, chemical, UV damage and humidity
• Doubles hair’s strength
• Instantly adds shine and manageability
• Controls frizz
• Colour-safe

How Do You Use It?

• After shampooing and conditioning, spray Brightening Veil onto towel-dried hair
• Comb through and blow-dry or allow to dry naturally

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, PEG/PPG-15/15 DIMETHICONE, PROPYLENE GLYCOL, PEG-7 DIMETHICONE, AMODIMETHICONE, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, COCOS NUCIFERA (COCONUT) OIL, CALOPHYLLUM INOPHYLLUM SEED OIL, ROSA CANINA FRUIT OIL, GARDENIA TAITENSIS FLOWER EXTRACT, ARGININE HCL, BUTYL METHOXYDIBENZOYLMETHANE, BUTYLOCTANOL, CETRIMONIUM CHLORIDE, CITRIC ACID, GLYCERIN, LACTIC ACID, LAURETH-7, OLETH-10, PHOSPHATIDYLCHOLINE, POLYSORBATE 20, SILICONE QUATERNIUM-16, SODIUM HYDROXIDE, TETRASODIUM GLUTAMATE DIACETATE, TRIDECETH-12, UNDECETH-11, UNDECETH-5, CAPRYLYL GLYCOL, PHENOXYETHANOL, SODIUM BENZOATE, ALPHA-ISOMETHYL IONONE, CITRAL, LIMONENE, LINALOOL, FRAGRANCE/PARFUM