The Product

Defy Damage Protective Masque is for anyone with dry, damaged or coloured hair wanting to instantly nourish and repair their hair. It is an intensive damage prevention masque that helps replenish strength and moisture balance for soft, healthy-looking hair in minutes. This powerful at-home treatment goes deep to infuse hair with a bond-strengthening defence system. It leaves hair with less breakage, more protection from thermal tools and instant softness for resilient, healthy-looking hair.

Hair Type

• Dry or Damaged
• Coloured-treated

What does it do?

• Helps to rebuild broken hair bonds
  
• Delivers lightweight nourishment
  
• Instant results
  
• Proactively builds hair's resistance to damage
• Leaves hair soft, shiny and healthy

How Do You Use It?

• Apply to clean, damp hair 
• leave on for up to 5 minutes (depending on hair type)
• Rinse thoroughly

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, BUTYLENE GLYCOL, DIMETHICONE, SORBITOL, BEHENYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CETYL ALCOHOL, GLYCERYL OLEATE, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, AVENA SATIVA (OAT) PEPTIDE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, TOCOPHEROL, AMINOPROPYL DIMETHICONE, ISOPROPYL ALCOHOL, STEARYL DIHYDROXYPROPYLDIMONIUM OLIGOSACCHARIDES, STEARTRIMONIUM CHLORIDE, OCTYLDODECANOL, PROPYLENE GLYCOL, ARGININE, CITRIC ACID, DIPROPYLENE GLYCOL, PEG-6 METHYL ETHER DIMETHICONE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-90M, GLYCERIN, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, FRAGRANCE/PARFUM.