The Product

American Crew Classic Forming Cream is for those wanting effortless styling with excellent pliability and a natural shine. This easy-to-use, water-based styling cream provides a medium hold, increases thickness, adds moisture and washes out easily. It's the perfect introduction to styling for those who are new to the game. 

• Effortless styling
• PLiable
• Easy-to-use
• Water-based

Shine: 3 / 5

Hold: 3 / 5

Who Is It For?

• All hair types
  

What Does It Do?

• Adds moisture and thickens hair
• Gives medium hold with a natural shine finish
• Conditions and moisturizes hair

How Do You Use It?

• Work a small amount evenly through damp or dry hair and style as desired

The Brand

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in their history reflects their commitment to the professional stylist and barber as they share in their quest to empower men through quality grooming practices and products.

Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on them for the latest and best in hair, body, shave and styling products. And for more than 20 years, they've delivered.

The Ingredient List