Product

L’Oréal Professionnel Serie Expert Absolut Repair Instant Resurfacing Shampoo immediately cleanses and restructures damaged hair while leaving it lightweight to the touch. This daily rejuvenating shampoo is enriched with Gold Quinoa Bran Extract and Protein for 77% less damage and 7X shinier hair*. It also features exclusive co-emulsion technology, a new generation of surface perfectors that are 50X smaller than classic silicones to create a thinner, more homogeneous film on each hair fibre and to directly target very damaged areas that require more attention.

• Repairs damage
  
• Adds softness
  
• Strengthening

Who is it for?

• All hair types
• Damaged

What does it do?

• Restructures damaged hair
  
• Enhances softness and shine
• Strengthening

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing
• For best results use with the rest of the L’Oréal Professionnel Serie Expert Absolut Repair line of products

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.

*Full Absolut Repair routine