The Product

BB Cream Total Benefit Hair Primer is for those wanting to protect their hair prior to styling. This go-to, multifunctional hair primer, fills, smoothes, moisturizes and protects the hair against heat from styling tools. It also prevents colour fading using AG exclusive CARE complex. It has an exceptionally rich, silky texture to prepare and protect the hair prior to styling - leaving hair feeling thicker, softer and healthier.

Who is it for?

• Anyone

What does it do?

• Thickens hair and uneven cuticles
• Adds moisture, silkiness and smoothes frizz
• Colour, heat and UV protection
• Humidity-resistant

How Do You Use It?

• Apply a dime-size amount in the palms and work through damp hair from ends to roots

The Brand

Since being founded in Vancouver BC in 1989, AG Hair has been developing high-quality formulas and manufacturing products for the professional hair care industry. Their ethos of meticulously selecting the highest quality ingredients and using them in abundant proportions ensures their hair and body care formulations create memorable experiences and deliver the outstanding performance they have become known for.

The Ingredient List

AQUA (WATER/EAU), CYCLOPENTASILOXANE, PROPYLENE GLYCOL, POLYACRYLATE-13, POLYISOBUTENE, POLYSORBATE 20, CAPRYLIC/CAPRIC TRIGLYCERIDE, DIPHENYLSILOXY PHENYL TRIMETHICONE, AMINOPROPYL PHENYL TRIMETHICONE, DIMETHICONOL, DIMETHICONE, GLYCERIN, MORINGA PTERYGOSPERMA SEED EXTRACT, HYDROLYZED KERATIN, BUTYLENE GLYCOL, HELIANTHUS ANNUUS (SUNFLOWER) SEED EXTRACT, PANTHENOL, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, RETINYL PALMITATE, TOCOPHERYL ACETATE, SODIUM PCA, SILK AMINO ACIDS, CETRIMONIUM CHLORIDE, AMODIMETHICONE, TRIDECETH-12, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, TROPOLONE, PERFLUORONONYL DIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, FRAGRANCE (PARFUM)