The Product

AG's Vita C Strengthening Shampoo sulfate-free vegan formula contains powerful active ingredients including Vitamin C and Plant-based Squalane to lock in moisture, increase collagen and add elasticity, while Vegetable Proteins protects and strengthens the cuticle. This revitalizing shampoo gently cleanses, nourishes and restores dry or damaged hair.

• Vegan and Cruelty-free
• Sulfate-free, Paraben-free, Silicone-free and gluten-free 
• Sustainable packaging

Who is it for?

• Dry or damaged hair

What does it do? 

• Gently cleanses
• Strengthens
• Repairs

How do you use it?

• Gently massage into wet hair
• Rinse and repeat as desired
• Vita C Shampoo works beautifully with Vita C Conditioner

The Brand

Since being founded in Vancouver BC in 1989, AG Care has been developing high-quality formulas and manufacturing products for the professional hair care industry. Their ethos of meticulously selecting the highest quality ingredients and using them in abundant proportions ensures their hair and body care formulations create memorable experiences and deliver the outstanding performance they have become known for.

The Ingredient List

AQUA (WATER/EAU), SODIUM LAUROYL SARCOSINATE, COCAMIDOPROPYL BETAINE, COCO-BETAINE, SODIUM COCOYL ISETHIONATE, TRIDECETH-7 CARBOXYLIC ACID, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, PEG-4 RAPESEEDAMIDE, PEG/PPG-120/10 TRIMETHYLOLPROPANE TRIOLEATE, SODIUM LAURYL SULFOACETATE, LAURETH-2, PARFUM (FRAGRANCE), DIMETHICONE PG-DIETHYLMONIUM CHLORIDE, ACRYLATES/STEARETH-20 METHACRYLATE CROSSPOLYMER, GLYCOL STEARATE, PEG-8 AMODIMETHICONE, POLYQUATERNIUM-70, PHENOXYETHANOL, HEXYLENE GLYCOL, CAPRYLYL GLYCOL, DIPROPYLENE GLYCOL, HYDROLYZED VEGETABLE PROTEIN, POLYQUATERNIUM-10, SQUALANE, STEARIC ACID, SODIUM HYDROXIDE, PANTHENOL, SODIUM PCA, TETRAHEXYLDECYL ASCORBATE, TETRASODIUM EDTA, ACACIA SEYAL GUM EXTRACT, GLYCERIN, TRIS(TETRAMETHYLHYDROXYPIPERIDINOL) CITRATE, CITRIC ACID.