The Product

American Crew Classic Firm Hold Gel is for those wanting ultimate holding power and high shine. This alcohol-free styling gel helps hair look thicker while keeping it put all day long. Formulated with a low pH to prevent drying of the scalp. 

Shine: 4 / 5

Hold: 5 / 5

Who Is It For?

• All hair types
  

What Does It Do?

• Gives superior hold with a high shine
• Alcohol-free to prevent flaking
• Easily distributes throughout hair 

How Do You Use It?

• Apply to towel-dried hair
• Work from scalp to ends and push hair into place

The Brand

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in their history reflects their commitment to the professional stylist and barber as they share in their quest to empower men through quality grooming practices and products.

Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on them for the latest and best in hair, body, shave and styling products. And for more than 20 years, they've delivered.

The Ingredient List