Product

L’Oréal Professionnel Serie Expert Curl Contour Defining Shampoo cleanses and nourishes to enhance elasticity for perfect curls every time. Enriched with our patented Incell Technology Complex and Glycerin, this shampoo is the right balance of nutrition and definition for sublime curls with redesigned contours. Formulated to promote definition, rebound, and shine, your curls will be at their best for an all over healthy and radiant look.

• Enhances curls
  
• Boosts shine
  
• Nourishing

Who is it for?

• Curly, Wavy hair
  

What does it do?

• Enhances curl definition and rebound
  
• Boosts shine
  
• Nourishing formula

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.