The Product

Blonde Life Violet Conditioner is for those with coloured or blonde hair wanting a conditioner that not only maintains colour vibrancy but also nourishes and hydrates.  It neutralizes unwanted brassy tones in one application with a colour-balancing formula that enhances shine, hydrates dry strands, and protects from daily damage. Exclusive SmartRelease Technology boosts hair's natural defence against daily damage and helps restore strength, softness and shine.

Who is it for?

• Coloured 
  
• Blonde

What does it do?

• Instantly cools brassy tones and brightens hair colour
• Nourishes and protects fragile hair
• Provides incredible slip and detangling
• Colour-safe

How Do You Use It?

• Apply to clean, damp hair
• Leave in 1–3 minutes
• Rinse
• Use 2-3 times per week

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, ISOPROPYL PALMITATE, STEARYL ALCOHOL, PROPYLENE GLYCOL, PHENOXYETHANOL, ETHYLHEXYL OLIVATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, COCOS NUCIFERA (COCONUT) OIL, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, CARTHAMUS TINCTORIUS (SAFFLOWER) SEED OIL, CALOPHYLLUM INOPHYLLUM SEED OIL, ROSA CANINA FRUIT OIL, ARGININE HCL, GARDENIA TAITENSIS FLOWER EXTRACT, DIPROPYLENE GLYCOL, CETYL ESTERS, HYDROXYETHYLCELLULOSE, BISAMINO PEG/PPG-41/3 AMINOETHYL PG-PROPYL DIMETHICONE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, POLYQUATERNIUM-37, BIS-ETHYL(ISOSTEARYLIMIDAZOLINE) ISOSTEARAMIDE, TETRASODIUM GLUTAMATE DIACETATE, PEG-4 LAURATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, PEG-14M, STYRENE/BUTADIENE COPOLYMER, SQUALANE, PHOSPHATIDYLCHOLINE, CITRIC ACID, PPG-1 TRIDECETH-6, IODOPROPYNYL BUTYLCARBAMATE, ISOPROPYL ALCOHOL, SODIUM HYDROXIDE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730), BASIC VIOLET 2 (CI 42520)