Color Balance Blue Shampoo

The Product

Joico Color Balance Blue Shampoo, the perfect choice for naturally dark-brunette hair with salon highlights, instantly manages to neutralize nasty brassy tones. Our exclusive true-blue formula, enhanced with Bio-Advanced Peptide Complex and Multi-Spectrum Defense Complex, removes unwanted orange tones, protects colour from fading and losing vibrancy while repairing, protecting, fighting frizz and adding shine for healthier hair with every use. 

• Neutralizes unwanted orange tones
• Preserves hair colour
• More manageable hair
• Tames frizz

Who is it for?

• Brunette
• Colour-treated Hair
  

What does it do?

• Instantly neutralizes unwanted orange tones for highlighted or lightened brunettes
• Preserves 89% of hair colour for up to 8 weeks
• Leaves hair more manageable
• Helps tame frizz

How Do You Use It?

• Massage into wet hair and allow the shampoo to absorb for 3-5 minutes
• Rinse
• Repeat the process 2-3 times per week, alternating with your regular shampoo
• Follow with Colour Balance Blue Conditioner for best results

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDE MEA, COCAMIDOPROPYL BETAINE, AMMONIUM LAURETH SULFATE, GLYCOL STEARATE, PENTAPEPTIDE-30 CYSTEINAMIDE, PENTAPEPTIDE-29 CYSTEINAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, CAMELLIA SINENSIS LEAF EXTRACT, BIS-DIISOPROPANOLAMINO- PG-PROPYL DIMETHICONE/BIS-ISOBUTYL PEG-14 COPOLYMER, SODIUM CHLORIDE, PEG-7 GLYCERYL COCOATE, DISODIUM EDTA, CITRIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, AMODIMETHICONE, POLYSORBATE 20, BUTYLOCTANOL, C11-15 PARETH-7, MAGNESIUM NITRATE, LAURETH-9, GLYCERIN, TRIDECETH-12, BUTYLENE GLYCOL, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL SALICYLATE, PANTHENOL, POLYAMIDE-2, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, DMDM HYDANTOIN, SODIUM HYDROXIDE, LIMONENE, LINALOOL, AMYL CINNAMAL, FRAGRANCE/PARFUM, BLUE 1 (CI 42090)