The Product

Color Endure Violet Conditioner is for those wanting to tone blonde or gray hair. Formulated with exclusive Bio-Advanced Peptide Complex to repair damaged hair, prevent further damage and dramatically improve strength, health and natural shine. It also adds moisture and nourishment to the hair for renewed health and hydration. Hair is left soft, toned, and smooth with bright long-lasting colour. 

Who is it for?

• Blonde or Gray Hair

What does it do?

• Strengthening
• Prevents colour-fade
• Boosts softness and shine

How Do You Use It?

• Cleanse hair with Joico Colour Endure Violet Shampoo, rinse and towel dry
• Apply conditioner to towel-dried hair
• Leave in for 1-2 minutes
• Rinse thoroughly

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, CETYL ALCOHOL, STEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGINNAMIDE, TETRAPEPTIDE-29 ARGINNAMIDE, HYDROLYSED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYSED KERATIN, AMODIMETHICONE, CETYL ETHYL HEXANOATE, POLYQUATERNIUM-37, ISOPROPYL ALCOHOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, DICAPRYLYL CARBONATE, POLYAMIDE-2, BIS-ISOBUTYL PEG/PPG-20/35/AMODIMETHICONE COPOLYMER, DISODIUM EDTA, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, TRIDECETH-12, CETRIMONIUM CHLORIDE, POLYSORBATE 80, CITRIC ACID, LAURYL GLUCOSIDE, BUTYLENE GLYCOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, LIMONENE, LINALOOL, FRAGRANCE/PARFUM, EXT VIOLET 2 (CI60730), BASIC VIOLET 2 (CI42520)