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Joico Colorful Anti-Fade Serum boosts the brilliance of hair colour. Formulated with Camellia Oil and Pomegranate Fruit Extract, this glossing serum highlights and prolongs hair colour's freshness for up to 8 weeks. It protects against harsh, colour-fading UV rays and instantly increases shine, softness and reduces frizz for smoother hair in just one use. It is laboratory tested to help guard against the hair-dulling effects of pollution and is Sulfate-free.
There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.
CYCLOPENTASILOXANE, DIMETHICONE, ETHYLHEXYL METHOXYCINNAMATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, BUTYL METHOXYDIBENZOYLMETHANE, TOCOPHERYL ACETATE, PROPYLENE GLYCOL, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM
Type: Womens Hair Oil
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