Defy Damage Protective Shampoo is for anyone with dry or damaged hair wanting a nourishing and strengthening shampoo. Joico Defy Damage Shampoo sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or stripping vibrant colour. Exclusive SmartRelease Technology boosts hair's natural defence against all types of daily damage resulting in shiny, smooth, clean strands for resilient and healthy-looking hair.
Who is it for?
Dry or Damaged
What does it do?
How Do You Use It?
Apply to wet hair
Lather, then rinse thoroughly
For best results, follow with Defy Damage Protective Conditioner or Masque
There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.