The Product

Defy Damage Protective Shield is a true damage defence hero against the harsh effects of daily styling and exposure to UV and environmental pollution. Formulated with exclusive SmartRelease Technology, this essential daily leave-in treatment goes deep to prevent damage and guard against colour fade for beautiful, vibrant, healthy-looking hair.

• Protects
• Colour-safe
• Aids with styling

Who is it for?

• Dry or Damaged
• Coloured-treated

What does it do?

• Instant, daily protection from damaging heat, UV and environmental exposure
  
• Makes hair 4X more resistant to breakage during heat styling 
• Protects against colour fade
• Leaves hair soft, shiny and healthy

How Do You Use It?

• Apply a small amount to damp hair prior to blow-drying
• Style as usual

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, DIMETHICONE, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, CINNAMIDOPROPYLTRIMONIUM CHLORIDE, C12-15 ALKYL BENZOATE, MYRISTYL ALCOHOL, COCOS NUCIFERA (COCONUT) OIL, MORINGA OLEIFERA SEED OIL, ARGININE, AVENA SATIVA (OAT) PEPTIDE, PHOSPHATIDYLCHOLINE, ROSA CANINA FRUIT OIL, TOCOPHEROL, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ARGININE HCL, SILICONE QUATERNIUM-16, AMINOPROPYL DIMETHICONE, DISODIUM EDTA, TRIMETHYLSILOXYAMODIMETHICONE, DIPROPYLENE GLYCOL, UNDECETH-11, STEARTRIMONIUM CHLORIDE, C10-40 ISOALKYLAMIDOPROPYLETHYLDIMONIUM ETHOSULFATE, PEG-4 LAURATE, BUTYLOCTANOL, C11-15 PARETH-7, CITRIC ACID, UNDECETH-5, C12-16 PARETH-9, GLYCERIN, TRIDECETH-12, PEG-6 METHYL ETHER DIMETHICONE, AMINOMETHYL PROPANOL, ISOPROPYL ALCOHOL, PHENOXYETHANOL, IODOPROPYNYL BUTYLCARBAMATE, CITRONELLOL, ALPHA-ISOMETHYL IONONE, LIMONENE, FRAGRANCE/PARFUM