The Product

Joico Joigel Firm Styling Gel, formulated for all hair types, is a strong holding styling gel ideal for use on wet or dry hair. Our exclusive, weightless formula, enhanced with Bio-Advanced Peptide Complex and Panthenol, protects hair against daily damage and adds a beamingly bright shine. This professional styling gel gives excellent support and control to feisty hair with additional restorative moisture, volume and a glossy sheen.

Who is it for?

• All Hair Types
  

What does it do?

• Adds structure and strong hold to your style
• Keeps each and every hair in place
  
• Alcohol-Free
• Adds Shine
• Hold level 8 (Strong Hold)

How Do You Use It?

•  Apply a small amount to hands and work evenly through damp hair
• Air-dry or blow-dry as usual

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, VP/VA COPOLYMER, TRIETHANOLAMINE, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, OLETH-20, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, PEG-8 DIMETHICONE, IMIDAZOLIDINYL UREA, PROPYLENE GLYCOL, TETRASODIUM EDTA, BENZOPHENONE-4, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, CITRIC ACID, LIMONENE, LINALOOL, CITRONELLOL, FRAGRANCE/PARFUM