Product

Style-enhancing Kenra Platinum Prime Shampoo sets the stage for your signature look. Designed for daily use to rinse away product build-up, this gentle cleanser improves manageability, encourages elasticity and primes conditioner to smooth for even styling product absorption.

Hair Type

• All Hair Types
  

Worth Noting

• Style-enhancing cleanser to prime for ideal styling
• Colour-safe formula encourages elasticity foroptimal workability
• Enhanced with Velvet Flower to gently cleanse and improve manageability

Standout Ingredients

• Water Lily Extractto nourish and promote a healthy scalp

How-To

• Massage and lather into damp hair
• Rinse thoroughly. Follow with Kenra Platinum Prime Conditioner

Details

Kenra is a purely professional brand dedicated to understanding and serving today’s stylists. Their passion is creating best-in-class innovations, delivering superior and reliable results. Stay on-trend with Kenra Platinum featuring the latest ingredients and exclusive technologies to create truly impressive looks. A complete range of high-performance products combined with straightforward and accessible education gives stylists the confidence to address every client’s need.

Ingredient List

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM LAURYL SULFOACETATE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL GLUTAMATE, CETRIMONIUM CHLORIDE, GLYCERIN, GLYCOL DISTEARATE, POLYQUATERNIUM-7, PHENOXYETHANOL, ETHYLHEXYLGLYCERIN, FRAGRANCE (PARFUM), DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-150 DISTEARATE, CITRIC ACID, PHALAENOPSIS AMABILIS EXTRACT, NYMPHAEA CAERULEA FLOWER EXTRACT, AMARANTHUS CAUDATUS SEED EXTRACT, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE.