L’Oréal Professionnel Serie Expert Vitamino Color Radiance Shampoo gently cleanses hair of impurities, leaving it instantly more soft and touchable. Professionally developed and enriched with Reservatol, a powerful antioxidant that protects hair against UVA and UVB damage, it also boosts regeneration of damaged hair and prevents colour degradation by neutralizing oxygen and iron. Shown to provide up to 8 weeks of colour protection*, this gentle yet effective shampoo will prevent colour fade for long-lasting, radiant hair.
Who is it for?
What does it do?
Protects against UVA + UVB damage
Softens and enhances shine
Apply a dime-sized amount to wet hair at the scalp
Gently lather and massage through hair, working down to the ends
Repeat for extra cleansing
For best results, use with the rest of the L’Oréal Professionnel Serie Expert Vitamino Colour Radiance product line
L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.