Product

L’Oréal Professionnel Serie Expert Pure Resource Clarifying Shampoo will cleanse and purify your hair and scalp by removing oil, dirt and product build up. Formulated with Citramine and Vitamin E, this multi-tasking shampoo will lift residue and styling product build-up while also rinsing away hard water residues to leave you with clean and refreshed hair after each use.

• Purifying
• Nourishing
• Softening

Who is it for?

• All hair types
  
• Greasy hair

What does it do?

• Purifying
  
• Removes product build up
• Nourishing and softening

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and work the shampoo through to the ends
  
• Rinse
  
• Repeat for extra cleansing

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.