Serioxyl Shampoo for Coloured Hair

Product

L’Oréal Professionnel Serie Expert Serioxyl Shampoo for Coloured Hair cleanses the scalp of impurities while densifying the hair. This hypoallergenic shampoo is suitable for those with sensitive scalps as well as colour-treated hair. Born from 10 years of research, the Serioxyl line offers professional care routines for hair lacking density. Formulated with Polysorbate 21 and Magnesium Sulfate for their soothing and bodifying properties, this daily shampoo will prevent colour-fade while giving you a thicker, fuller-looking head of hair.

• Suitable for sensitive scalps
• Colour-safe

Who is it for?

• Thinning, Sparse
  
• Colour-treated

What does it do?

• Densifies and thickens

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing
• For best results, use with the rest of the L’Oréal Professionnel Serie Expert Serioxyl product line

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.