Probably my favorite hair product scent I’ve ever tried. It’s a bit earthy, but not overwhelming. I use this in damp hair as a pre-styler and heat protectant. Once dry, the medium hold is spot on and great for medium to longer hair. For days when I need a style to really hold, I’ll finish with the matte paste on dry hair. Can’t recommend that combo enough, although the styling treatment alone is great for more casual days.