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There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do. Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

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Ask a barber: Everything you need to know about Joico

We offer a great selection of Joico products like purple shampoo, purple conditioner, styling products, hair treatments and more. Here are some of the questions
our barbers often get asked about Joico.


How should I use Joico color intensity?

Apply to clean, dry hair (1/4-inch from the scalp). Process for 20 minutes. Rinse well with cold water for several minutes, rinsing each color separately. Shampoo with K-PAK® Color Therapy.

Can i use Joico purple shampoo everyday?

Purple shampoo does not replace your regular shampoo and should only be used once or twice a week. There is also such a thing as too much purple. Eliminating too much yellow can make the hair darker, which is usually not the intention when using purple shampoo.

Which Joico shampoo smells like bananas?

Joico K-Pak products have been said to smell like bananas.

What does Joico shampoo smell like?

Scent can be a major mood-booster. The best thing to do is try out Joico's various exotic and intoxicating scents that make up some of our favorite collections.

Can i use Joico on my dog?

Dogs and humans have very different pH balances. Human bathing products are designed to protect and moisturize the skin. However, they are not designed to support the canine acid mantle and can disrupt the PH levels on your dog’s skin enough to cause irritation, dryness and flakiness.

Can Joico coloring products go on wet hair?

Wet hair - especially if it's already dry or damaged - will absorb water before you apply dye. It won't absorb into hair cuticles as well and the color will be more diluted or subtle. For best results, apply to clean, dry hair.

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