The Product

Joico Joifull Volumizing Shampoo, specifically designed for fine, thin hair that needs fullness and body, is a lightweight, rich, lathering cleanser that gently whisks away oil and dirt known to weigh down fine hair. Our exclusive weightless formula, enhanced with SmartRelease Technology, Rice Protein and Bamboo Extract, delivers an explosion of fullness along with healthy-looking, strong and shiny hair. This refreshing shampoo leaves your hair feeling clean, uniquely nourished and ready for extraordinary volume with a refreshingly natural feel.

Who is it for?

• Fine or Medium Hair

What does it do?

• Fuller, thicker, bouncier hair
• 24-hour style retention
• Provides long-lasting humidity protection
• Instantly adds shine
• Rich lather gently yet thoroughly cleanses hair
• Adds instant, lightweight body

How Do You Use It?

• Gently apply to wet hair then lather 
• Rinse thoroughly

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, SODIUM C14-16 OLEFIN SULFONATE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, HYDROLYZED RICE PROTEIN, BAMBUSA VULGARIS STEM EXTRACT, ARGININE HCL, ROSA CANINA FRUIT OIL, NELUMBO NUCIFERA FLOWER EXTRACT, PHOSPHATIDYLCHOLINE, GLYCERIN, HYDROXYPROPYL CHITOSAN, SODIUM BENZOATE, TETRASODIUM GLUTAMATE DIACETATE, HYDROXYPROPYL GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, COCOTRIMONIUM CHLORIDE, CITRIC ACID, POLYQUATERNIUM- 47, SODIUM HYDROXIDE, PHENOXYETHANOL, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, LIMONENE, CITRONELLOL, FRAGRANCE/PARFUM