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Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing.Their patented ANTIFADE COMPLEX® is infused into every formula to protect colour vibrancy and ensure a lasting colour payoff.Their dual-benefit formulas provide colour protection and customized care to address individual hair needs.