The Product

Pureology Pure Volume Shampoo is a lightweight formula that enhances volume and body to rejuvenate flat, fine, and colour-treated hair. With an aromatic blend of Pink Grapefruit, Wild Rose, and Cedarwood, the key ingredients of Wheat Protein and Eucalyptus Leaf Extract will deeply cleanse, restore movement and ensure long lasing shine.

Pureology Pure Volume Shampoo is 100 % vegan and ZeroSulfate® with patented ANTIFADE COMPLEX® to protect colour vibrancy.

• Colour-safe protection
  
• ZeroSulfate®
• 100% Vegan
• Grapefruit, Rose and Cedarwood scents

Who is it for?

• Fine
  
• Straight
• Colour-treated
• Flat
  

What does it do?

• Cleanses deeply to remove build-up
  
• Enhances volume and fullness

How Do You Use It?

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the tips
• Rinse
• Repeat for extra cleansing
• For best results, follow with Pure volume Conditioner and Colour Fanatic Multi-Tasking Leave-in Spray
  

The Brand

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing.Their patented ANTIFADE COMPLEX® is infused into every formula to protect colour vibrancy and ensure a lasting colour payoff.Their dual-benefit formulas provide colour protection and customized care to address individual hair needs.

The Ingredient List

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE