Product

L’Oréal Professionnel Serie Expert Inforcer Reinforcing Mask instantly reduces breakage with daily use to leave hair intensely conditioned and strengthened. Professionally formulated with Vitamin B6 and Biotin to stimulate protein metabolism and strengthen each hair fibre for 83% less breakage*, this restorative mask boosts the overall strength of weak hair while preventing future damage.

• Strengthens
• Hydrates
• Repairs

Who is it for?

• Weak hair
  

What does it do?

• Reduces breakage up to 83%
  
• Strengthens and hydrates
  
• Repairs

How-To

• Apply to the lengths and ends of towel-dried hair
  
• Leave in for 3-5 minutes then rinse thoroughly
• For best results, use with the rest of the L’Oréal Professionnel Serie Expert Inforcer Reinforcing product line

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.

*With use of full Inforcer routine