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L’Oréal Professionnel Serie Expert Inforcer Reinforcing Shampoo cleanses weak hair of impurities to leave it softer while instantly reducing breakage. Professionally formulated with Vitamin B6 and Biotin to stimulate protein metabolism and strengthen each hair fibre for 83% less breakage*, this restorative shampoo boosts the overall strength of weak hair while preventing future damage.
L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.
*With use of full Inforcer routine
Type: Shampoo
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