Product

L’Oréal Professionnel Serie Expert Inforcer Reinforcing Shampoo cleanses weak hair of impurities to leave it softer while instantly reducing breakage. Professionally formulated with Vitamin B6 and Biotin to stimulate protein metabolism and strengthen each hair fibre for 83% less breakage*, this restorative shampoo boosts the overall strength of weak hair while preventing future damage.

Hair Type

• Weak hair
  

Worth Noting

• Reduces breakage up to 83%
  
• Softens
• Repairs and strengthens

Standout Ingredients

• Vitamin B6to promote hair growth and strengthen hair fibres
• Biotinto promote healthy hair development

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing
• For best results, use with the rest of the L’Oréal Professionnel Serie Expert Inforcer Reinforcing product line

Details

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.

*With use of full Inforcer routine