The Product

Blonde Life Brightening Masque is for anyone with blonde or coloured hair wanting to deeply nourish their hair while boosting and maintaining colour vibrancy.  Joico's brightening formula instantly hydrates, softens and boosts colour vibrancy by neutralizing trace minerals which lead to dullness and yellowing. Formulated with exclusive SmartRelease Technology that boosts hair's natural defence against daily damage and helps restore strength, softness and shine.

• Colour-safe
• Nourishing
• Hydrating
• Neutralizing
• Protecting

Who is it for?

• Coloured hair
  
• Blonde hair

What does it do?

• Instantly hydrates 
• Adds softness and shine
• Keeps hair polished and bright
• Neutralizes chlorine and removes trace minerals to detox hair

How Do You Use It?

• Apply a generous amount to damp, freshly cleansed hair
• Leave on for 3-5 minutes
• Rinse
• Use 1-2 times weekly

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, CETEARYL ALCOHOL, CETYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, DIMETHICONE, STEARETH-2, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, DIPROPYLENE GLYCOL, COCOS NUCIFERA (COCONUT) OIL, PHENOXYETHANOL, SORBITOL, LAURDIMONIUM HYDROXYPROPYL (HYDROLYZED KERATIN, CALOPHYLLUM INOPHYLLUM SEED OIL, ARGININE HCL, ROSA CANINA FRUIT OIL, GARDENIA TAITENSIS FLOWER EXTRACT, QUATERNIUM-91, DIISOPROPYL SEBACATE, DIMETHICONOL, SILICONE QUATERNIUM-18, BISAMINO PEG/PPG-41/3 AMINOETHYL PG-PROPYL DIMETHICONE, PPG-3 BENZYL ETHER MYRISTATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, PEG-4 LAURATE, PHOSPHATIDYLCHOLINE, TRIDECETH-6, DECETH-7, LECITHIN, TETRASODIUM GLUTAMATE DIACETATE, C12-13 PARETH-23, C12-13 PARETH-3, COCAMIDOPROPYL BETAINE, CITRIC ACID, ISOPROPYL ALCOHOL, IODOPROPYNYL BUTYLCARBAMATE, BUTYLPHENYL METHYLPROPIONAL, LIMONENE, GERANIOL, FRAGRANCE/PARFUM