Defy Damage Protective Masque is for anyone with dry, damaged or coloured hair wanting to instantly nourish and repair their hair. It is an intensive damage prevention masque that helps replenish strength and moisture balance for soft, healthy-looking hair in minutes. This powerful at-home treatment goes deep to infuse hair with a bond-strengthening defence system. It leaves hair with less breakage, more protection from thermal tools and instant softness for resilient, healthy-looking hair.
Who is it for?
Dry or Damaged hair
What does it do?
Helps to rebuild broken hair bonds
Delivers lightweight nourishment
Proactively builds hair's resistance to damage
Leaves hair soft, shiny and healthy
How Do You Use It?
Apply to clean, damp hair
leave on for up to 5 minutes (depending on hair type)
There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.