The Product

Layrite Cement Clay is for those wanting to create messy or structured looks. This water-based, matte styling clay thickens and texturizes without flaking. With a reworkable finish, you have the freedom to create and change your style as needed throughout the day. 

Shine: 0 / 5

Hold: 4 / 5

Who Is It For?

• All hair types
  

What Does It Do?

• Water-soluble and reworkable
• Controls frizz
• Adds definition and texture
• Creates a firm hold and matte finish

How Do You Use It?

• Press into Clay firmly, remove a small amount and rub between palms or fingertips to soften the product
• Distribute evenly through towel-dried hair then style as desired

The Brand

Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since 1999. Often imitated but never replicated, their products have become the staple brand used by barbers seeking quality and authenticity the world over.

The Ingredient List