Paul Mitchell's Platinum Blonde Shampoo keeps blonde, highlighted, gray or white hair light, bright, and toned. This purple shampoo is formulated to be violet-tinted and colour-enhancing to help cool brassy tones ad eliminate warmth in natural blondes and colour-treated hair while the gentle cleansers won't strip hair but rather promote shine and hydration.
Who is it for?
- Blonde, Highlighted, Gray, White
What does it do?
- Cools brassiness
- Eliminates warmth
How Do You Use It?
- Apply a dime-sized amount to wet hair at the scalp
- Gently lather and massage through hair, working down to the ends
- Repeat for extra cleansing
- For best results, use with Paul Mitchell Platinum Blonde Conditioner
For Paul Mitchell, producing the highest quality professional hair care available is simply not enough. Paul Mitchell is dedicated to making our world a more beautiful place. Paul Mitchell was the first professional beauty company to stand up against animal testing, and has long been a leader in the global effort to protect consumers from tampered products. It's easy to see their commitment to caring for people and the planet is a driving force in everything they do.
The Ingredient List
AQUA (WATER, EAU), SODIUM MYRETH SULFATE, COCAMIDOPROPYL BETAINE, ALCOHOL DENAT., GLYCERIN, COCAMIDE MIPA, HEDYCHIUM CORONARIUM (WHITE GINGER) FLOWER/LEAF/STEM EXTRACT, SIMMONDSIA CHINENSIS (JOJOBA) LEAF EXTRACT, ALGAE EXTRACT, ALOE BARBADENSIS LEAF EXTRACT, ANTHEMIS NOBILIS FLOWER EXTRACT, ROSMARINUS OFFICINALIS (ROSEMARY) LEAF EXTRACT, GLYCERYL DISTEARATE, DI-C12-13 ALKYL MALATE, SODIUM CHLORIDE, PROPYLENE GLYCOL, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, TETRASODIUM EDTA, ALCOHOL, SODIUM SULFATE, CITRIC ACID, BISAMINO PEG/PPG-41/3 AMINOETHYL PG-PROPYL DIMETHICONE, PEG-12 DIMETHICONE, MAGNESIUM NITRATE, MAGNESIUM CHLORIDE, METHYLCHLOROISOTHIAZOLINONE, METHYLISOTHIAZOLINONE, ACID VIOLET 43 (EXT. VIOLET 2), PARFUM (FRAGRANCE), BENZYL BENZOATE, BENZYL ALCOHOL
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