The Product

Joico Colorful Anti-Fade Shampoo is a gentle cleanser that removes daily buildup and debris while preserving colour vibrancy and intensity for gorgeous hair colour. Formulated with Camellia Oil and Pomegranate Fruit Extracts help to increase shine, manageability and strength while fortifying the hair for 3X greater resistance to breakage. The Sulfate-free formula also provides UV Protection for longer-lasting colour for up to 8 weeks. 

• UV protection 
• Sulfate-free

Who is it for?

• All Hair Types
  
• Coloured 

What does it do?

• Protects and prevents colour fading  
• Enhances colour vibrancy for up to 8 weeks 
• Gently cleanses 
  
• Increases shine and manageability 
• Strengthens hair and reduces breakage 

How Do You Use It?

• Apply to wet hair. Lather and rinse 
• Repeat process if needed 
• Follow with Joico Colorful Anti-Fade Conditioner for colour lasting results

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, SODIUM METHYL COCOYL TAURATE, SODIUM LAUROAMPHOACETATE, LAURYL GLUCOSIDE, DISODIUM LAURETH SULFOSUCCINATE, BETAINE, LAURDIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, ROSA CANINA FRUIT OIL, PHOSPHATIDYLCHOLINE, CAMELLIA SINENSIS SEED OIL, ARGININE HCL, PUNICA GRANATUM EXTRACT, SODIUM LAURYL SULFOACETATE, DIMETHICONE PROPYL PG-BETAINE, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, ISOSTEARAMIDE MIPA, POLYQUATERNIUM-47, CITRIC ACID, POLYQUATERNIUM-7, LAURETH-4, PEG-120 METHYL GLUCOSE DIOLEATE, DIMETHICONE PEG-8 MEADOWFOAMATE, PEG-4 LAURATE, QUATERNIUM-80, METHYL GLUCETH-10, METHOXY PEG/PPG-7/3 AMINOPROPYL DIMETHICONE, PROPYLENE GLYCOL, GLYCERYL LAURATE, TETRASODIUM EDTA, IODOPROPYNYL BUTYLCARBAMATE, PHENOXYETHANOL, SODIUM HYDROXIDE, HYDROXYCITRONELLAL, LINALOOL, FRAGRANCE/PARFUM