The Product

Pureology Hydrate Shampoo is a luxuriously creamy, sulfate-free formula that incorporates Jojoba, Green Tea, and Sage to deeply hydrate normal to thick, dry, colour-treated hair. With an aromatherapy blend of Lavender, Bergamot, and Patchouli, this shampoo will leave your locks feeling moisturized and protected.

Pureology Hydrate Shampoo is 100 % vegan and ZeroSulfate® with patented ANTIFADE COMPLEX® to protect colour vibrancy.

• Colour-safe protection
• ZeroSulfate®
• 100% Vegan
• Lavender, Bergamot and Patchouli scent

Who is it for?

• Medium, Thick
  
• Straight, Wavy, Curly, Coily
• Colour-treated
• Dry, Frizzy

What does it do?

• Extreme moisture
• Touchable softness

How Do You Use It?

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and work the shampoo through to the ends
  
• Rinse
  
• Repeat for extra cleansing
• For best results, follow with Pureology Hydrate Conditioner and Colour Fanatic Multi-Tasking Leave-in Spray
  

The Brand

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing.Their patented ANTIFADE COMPLEX® is infused into every formula to protect colour vibrancy and ensure a lasting colour payoff.Their dual-benefit formulas provide colour protection and customized care to address individual hair needs.

The Ingredient List

AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT