The Product

Redken's Color Extend Blondage Purple Shampoo is a colour-depositing and protecting shampoo designed specifically for blonde hair. This gently shampoo is enriched with our exclusive Triple Action Protein complex and pure Violet Pigments to tone, strengthen, and brighten for stronger, brighter blonde hair. While also nourishing and adding softness, this purple shampoo will remove unwanted brassiness and orange tones to maintain a cool-tone blonde colour. 

Who is it for?

• All hair types
• Blonde
  

What does it do?

• Removes brassiness and orange tones
  
• Colour-protecting
• Repairs and protects
• Increases shine and smoothness

How do you use it?

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and massage through hair, working down to the ends
• Rinse
• Repeat for extra cleansing
• For best results, use alongside the rest of the Redken Color Extend Blondage product line
  

The Brand

With 60 years of experience, Redken 5th Avenue NYC is a professional haircare and hair color brand dedicated to providing inspiring professional education, groundbreaking products and unparalleled creativity for clients and stylists alike.

The Ingredient list

AQUA/WATER/EAU, SODIUM LAURETH SULFATE, COCO-BETAINE, GLYCOL DISTEARATE, COCAMIDE MIPA, SODIUM LAURYL SULFATE, PARFUM/FRAGRANCE, AMODIMETHICONE, SODIUM CHLORIDE, SODIUM BENZOATE, POLYQUATERNIUM-7, POLYQUATERNIUM-10, PEG-40 HYDROGENATED CASTOR OIL, CI 60730/ACID VIOLET 43, SALICYLIC ACID, CARBOMER, BHT, TRIDECETH-6, LINALOOL, ARGININE, GLUTAMIC ACID, SERINE, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, CETRIMONIUM CHLORIDE, COUMARIN, SODIUM ACETATE, ISOPROPYL ALCOHOL, PHENOXYETHANOL, SODIUM HYDROXIDE, CITRIC ACID