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Platinum + Professional Performance 1" Styler

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  • Free shipping on orders over $75


Get the perfect style with the SMART straightener that ensures the perfect temperature; providing more colour protection and less breakage. The ghd Platinum+ recognizes the thickness of your hair and styling speed to adjust heat levels ensuring flawless performance in every stroke. Working at an optimum styling temperature of 365ºF, the ghd platinum+ styler protects the integrity of your hair without compromising on style, allowing for 70% stronger hair*, 20% more shine**, and 2x more colour protection.

The rounded barrel of the platinum+ is perfect for creating a myriad of on-point styles, from loose waves to flawlessly straight. For ultimate styling control, the unique wishbone hinge holds the precision-milled plates in perfect alignment for ease of use and snag-free styling.

What does it do?
  • Infinity sensors monitor heat 250 times a second
  • 70% stronger hair
  • 20% more shine
  • 2x more colour protection
  • Optimum styling temperature of 365ºF
  • Universal voltage
  • Automatic sleep mode
  • 9 ft. swivel cord for convenient styling
  • 3-year warranty
  • Section hair into small pieces
  • Position styler as close to the root as possible before clamping plates
  • Slowly glide styler down in one simple motion
  • Repeat on each section

Discover SMART ghd flat irons with ground-breaking ultra-zone technology that predicts the needs of your hair as you style for a flawless finish, personalized to you. Our most luxurious ghd flat irons recognize the thickness of your hair and styling speed, adjusting heat across the floating plates as you style for perfect results in just one stroke. Infinity sensors monitor heat 250 times a second across the high-gloss plates to deliver a personalized styling experience, so no matter your hair type or length, you can achieve a beautiful, salon-quality style.

With universal voltage, you can go anywhere in the world and with automatic sleep mode after 30 minutes of non-use, worrying about if your flat iron is switched off is a thing of the past!

Founded in 2001 in the UK, ghd is a celebration of women around the world, where beauty is more important than it has ever been. Beauty ambition is a celebration of the amazing things women can achieve when they look and feel like their most beautiful selves. Those at ghd believe beauty fuels ambition and ambition is beautiful. We champion beauty, in all that we do, with one very clear purpose in mind: to empower all women so they can fulfil their every ambition.

*reduced breakage and 2 x more colour protection vs a styler working at 450ºF

**vs naturally dried hair