Defy Damage Protective Conditioner is for anyone with dry or damaged hair seeking a conditioner that replenishes lost moisture, restores softness, and boosts hair's resilience against breakage. Exclusive SmartRelease Technology helps repair, strengthen and protect hair from the effects of daily styling while increasing bond-strengthening and colour longevity for resilient and healthy-looking hair.
Who is it for?
Dry or Damaged Hair
What does it do?
Helps prevent and protects from daily damage
Boosts vital moisture
Leaves hair soft, shiny and healthy
How Do You Use It?
Apply clean, damp hair
Leave on for 1-2 minutes, then rinse thoroughly
There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.
Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.