Hairplay Beach Style Creme

KMS Hairplay Beach Style Creme is the go-to styling essential for achieving effortlessly tousled, beach-inspired texture. This 100% vegan formula, enriched with upcycled Sargassum Seaweed, delivers weightless hydration while enhancing natural movement and hold. Designed for all hair types, it provides a matte, touchable finish without stiffness, perfect for creating a relaxed, windswept look.

• 100% vegan and eco-friendly
• Matte finish with no shine
• Climate Partner Certified
  
• Sargassum Seaweed enhances texture and supports environmental sustainability

Who is it for?

• For all hair types
• Those wanting a beachy, tousled look or needing lightweight texture and hold

What does it do?

• Adds natural texture and definition
• Provides weightless hydration and softness
• Enhances movement with flexible hold
• Creates a relaxed, matte finish

How Do You Use It?

1. Apply to dry or damp hair
2. Work through strands to create a tousled, beachy look
3. Style as desired for a natural, windswept finish
   

Water/Aqua/Eau, Hydrogenated Vegetable Oil, BisDiglyceryl Polyacyladipate-2, Cetearyl Alcohol, Hydroxypropyl Starch, Ricinus Communis (Castor) Seed Oil, Sargassum Fluitans/Natans Extract, Propanediol, Glyceryl Stearate SE, Calcium Sulfate, Xanthan Gum, Sclerotium Gum, Hydroxyacetophenone, Lactic Acid, Pentylene Glycol, Avena Sativa (Oat) Kernel Oil, Moringa Oleifera Seed Oil, Ceteareth-30, Trilaureth-4 Phosphate, Sodium Benzoate, Fragrance/Parfum.

Our ingredients lists are updated as frequently as possible. Please refer to the ingredient listing on the packaging of your product to ensure all ingredients are suitable for your needs.

KMS products are organized intuitively into START. STYLE. FINISH. and are influenced by the style they see, with input from the community of global creatives. It's how KMS creates and relates. While it might not save the world, great style can make your day. Style Matters.